- Phoebe Heess Website
- Re-Design
- 2022
Phoebe Heess is a renowned designer with an impressive portfolio, having worked for Adidas, Limi Feu Tokyo, and House of Holland. She is also the co-founder of the label HectorHector.
Currently, she designs for Adidas and runs her own brand, "Phoebe Heess." Her style draws inspiration from the monochromatic black work of Pierre Soulages.
I was commissioned to design their new official website, aimed at promoting and selling their clothing as they transition into the emerging Web 3.0 market.
Explore the live site here:
phoebeheess.com
The site underwent a significant transformation as Phoebe Heess desired a shift from their previous fully "blacked-out" design to a more minimalistic style with a greater emphasis on white space.
This change marked a stark contrast from their former aesthetic, aligning with Phoebe's vision for a cleaner and more modern look.